In his role, Matthew embraces a multifaceted leadership position that goes beyond traditional business responsibilities. In addition to leading the Group’s strategic initiatives, refining client propositions, and driving ambitious growth plans, Matthew stands as a beacon for equality and inclusivity within the organisation. His leadership is characterised by a relentless dedication to fostering an environment where every individual, regardless of their background, has the opportunity to thrive. In expanding the company's service offerings to meet the dynamic needs of the market, Matthew ensures that the principles of equality and inclusion are woven into the very core of SBFM's operations, nurturing a culture of fairness and respect.

In her role at IWFM, Melissa contributes to efforts that drive insights and transformation within the profession. 

Before joining IWFM, Melissa accumulated over 15 years of experience at a market research fieldwork agency, where she gained valuable expertise in data and analysis and managed a diverse array of projects for public and private sector clients, both in the UK and internationally. 

Melissa also has a background as an analyst with corporate and consultancy experience, having worked at Scottish Power and Wood Mackenzie. 

Jenny has led on IWFM’s Marketing Communications strategy since 2018, helping to define, shape the Institute’s vision and mission and amplify its voice.  

She has over fifteen years’ experience developing and delivering insight-led strategic communications campaigns, change management initiatives and stakeholder engagement strategies both in Whitehall and professional body environments.